Delivering and promoting healthy diets
Flahavan’s is one of Ireland’s oldest food companies, producing oat-based food products. Today, Flahavan’s celebrates over 230 years of milling in Kilmacthomas, Co. Waterford and sells a range of over 40 oat products worldwide.
Within its Origin Green sustainability plan, Flahavan’s has set a target to reduce the amount of sugar added to its products. After reviewing its product portfolio, Flahavan’s made a commitment to reduce the sugar content in convenience sachets and pots by 10%.
Reducing sugar over time
Sensory research information recommends that when reducing ingredients in a product that impacts upon a product’s taste, reductions should be made in small increments so that the consumer will not detect a difference. Plans were put in place to make the gradual reductions over time, and by June 2018, Flahavan’s achieved a 10% reduction in added sugar. This translated into a reduction of 929kgs, or 232,000 teaspoons of sugar since the introduction of this initiative.
Championing healthy breakfasts
Flahavan’s also committed to developing a larger educational awareness campaign on the importance of a healthy breakfast. To give the company greater reach with its message, in 2017 it partnered with the television show ‘Operation Transformation’, a programme encouraging people in Ireland to transform their lives by adopting healthier lifestyles. Through this partnership, Flahavan’s gave away a free pack of porridge to every household in Ireland to champion healthy breakfasts.
Related members Health and Nutrition
Camile Thai Kitchen
Camile Thai Kitchen supplies food to its company owned and franchised restaurants from its base in West Dublin. The company positions itself in the quality and health segment of foodservice.
